News

Major Digitization in Mashreq Bank Station, Expo Line Stations and Sheikh Zayed Metro Bridges

January 2021

Hypermedia has expanded its digital network to new state of the art digital assets in “Mashreq Bank Station”


As Digital out-of-home (DOOH) advertisement spending is increasing in 2021 and allowing the reach of a precise audience more accurately, Hypermedia has expanded its digital network to new state of the art digital assets in “Mashreq Bank Station” which constitutes of: Snaps (6 sheet), Landscapes (12 sheet), Curved stretch screen, and Water fall Screen as well as the “Expo line stations” in Jebel Ali.

Not to mention 12 new “Digi-Tableaux” (LED Bridges) in eight different stations on Sheikh Zayed Road. With over 100 square meter each, the first two were installed both bounds on the Mall of the Emirates station/bridge, with additional 10 Digi-Tableaux to be installed in Dubai Internet City station/bridge Dubai bound in the upcoming few months.