• Aside from being the No.1 and the most preferred means of public transportation in all of Dubai city, Dubai Metro makes the perfect destination for effective and impactful experiential activations.

    We’ve designed creative experiences for Dubai Metro media touchpoints, curated for specific sectors to create consumer engagement. Using diverse & multiple touchpoints, these activations are nothing short of engaging, relevant & consumer friendly and will be fully developed to enable measurable success results for each unique brand.

    Tailor-made to meet brands' strategic business objectives, these activations offer the brands, high visibility leading to measurable KPIs & ROI.




    By organizing a four-day experiential journey at Yas Mall and The Mall WTC, using several interactive engagements, we celebrated UAE’s 49th National Day, which led to impactful PR and WOM reach.

    From ideation to the full production and submission, we have broken the official Guinness World Record, on behalf of YAS Mall, for the Largest Sand Art Structure, which was displayed in Town Square alongside another rope art installation. Our team had also prepared an Augmented Reality Exhibition dedicated to the UAE’s next 50 years. Simultaneously, by using modern technologies such as QR codes, we developed an exhibition in memory of the heroes of UAE and its history. Alongside a light calligraphy photo-op to celebrate the country’s culture.



  • Thematic campaign In-Store touchpoints are one way to create hype and position the stores as “must-visit” locations. Simultaneously serving as a branding opportunity, and a chance to enhance brand visibility. In-Store experiential campaigns strengthen emotional bonds and loyalty with consumers and create opportunities for shareable content and social buzz. Not to mention the direct and immediate impact on footfall and eventually increase in sales for In-Store businesses.

    For the month of Ramadan, and throughout diverse online and offline touchpoints, we designed tailor-made Arabian ornate experiential activations, each giving access to the many wonders of stores’ offerings.




    Stemming from our belief in making each experience mean more, we have organized a two-day experiential brand engagement for Acadia, to highlight its 2020 nameplate, with the aim to target Asian expats (mainly Indians).

    Through interactive Bollywood dance shows and lessons, we inspired to create an extraordinary experience that will establish an instant impact, by driving attendees to join the dance. Visitors were also able to play a virtual reality (VR) cricket game in a virtual stadium with GMC branding, using special headsets and electric cricket bat with sensors.