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Hypermedia’s Dubai Metro “Digital Journey”: The Largest DOOH Network in Public Transport Globally

October 2022



Hypermedia, a subsidiary of W Group, has launched “The Digital Journey” in Dubai Metro, one of the largest digital out-of-home networks in public transport globally. A 75 KM of fully digital experience, consisting of 1500 high-tech smart solutions screens, spread across 53 metro stations, and reaching over 700K riders daily.

“It’s a new chapter for digital out-of-home”, says Group COO Philip Matta. Thanks to Hypermedia’s latest partnership with the Roads & Transport Authority in Dubai, DigitAll, the tech arm of the group, is showcasing its disruptive thinking in OOH advertising through its innovations in digital signages, smart solutions, transforming by that the Dubai metro journey into a “smart” one, and eventually leading effective advertising in the UAE. “This allows marketers to enhance and optimize their campaigns by empowering them with real-time audience measurement, real-time smart triggers, and in consequence, optimal ROI,” Matta added.