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HYPERMEDIA TO INTRODUCE PROPRIETARY DATA MEASUREMENT TOOLS IN 2022
Data is 2022’s most crucial buzzword, and W Group, with both its subsidiaries Hypermedia and DigitAll, is standing at the forefront

By Campaign Middle East
March 2022

Hypermedia is paving the way in launching data intelligence in the UAE


Data is 2022’s most crucial buzzword, and W Group, with both its subsidiaries Hypermedia and DigitAll, is standing at the forefront, a pioneer in the data measurement domain. Paving the way in launching data intelligence in the UAE, W Group is planning to offer a fully customizable DOOH media experience for its 800 strategic partners and clients throughout this coming year.
Tapping into reliable data measurement tools is essential for the future of efficient business planning in OOH. These tools not only deliver ROI with guaranteed sales insights, but they also unlock a massive and wide-ranging potential for customization of smart experiences.
Data is the key that grants prospective client’s formidable access to consumer insights, with ‘campaign performance reports’ that guarantee a prosperous advertising campaign.
That is precisely why Hypermedia has been heavily investing in digitizing all major media assets across their projects in Dubai Metro, Malls, Outdoor and instore.
“We are thrilled to be sharing our proprietary data measurement tools in the near future,” states Philip Matta, W Group’s Chief Operating Officer.