Brochure

CHANGING THE FACE OF
DIGITAL OOH ADVERTISING

Leveraging The Power Of DOOH Technology Through Smart Measurable Digital Experiences

UNIQUE IN INNOVATION

FUTURISTIC IN TECHNOLOGY

IMMERSIVE IN EXPERIENCE

240+

Hypermarkets

30+

Malls

Metro
Stations

100+

Prime
Outdoor Locations

2500+

Digital
Screens

1999

Our journey in the media industry
begins with trolley branding

2003

Establishment of the first in-store
media network in UAE with a
full assortment of media products
that target every part
of the consumer journey

2004

Regional Expansion of our in-store
media presence across
Qatar, Bahrain and Oman

2005

Formation of an elaborate
network of outdoor lamp-post
panels around busy parking
lots and main entrances
of major community centers in UAE

2006

Out of the box branding
opportunities in Virgin
Megastore and Wild Wadi

2006

Media Exposure in
Tecom and Health Care city

2008

Partnership with Rotana

2009

Exclusive advertising partnership with
Hajj Terminal in King Abdulazziz
International Airport, and the largest mall
in Mecca - Abraj Al Bait Mall

2011

Exclusive partnership
with Dubai Mall

2014

MOE

2014

Establishment of an elaborate
in-mall media network
in Yas Mall and Majid Al Futtaim Mall

2018

WVentures acquires
a majority stake in Hypermedia

2018

In-store digitization through interactive
and innovative digital solutions

2019

Coverage of outdoor
prime locations

2020

Metro

our
partners

Unlocking the full potential of our digital out-of-home advertising goals is a dynamic dance, and our DOOH Partners are the perfect partners to lead the charge. Armed with their unrivaled expertise and ample resources, they are the driving force behind our successful strategies that yield remarkable results.
Choosing the right DOOH professionals as our allies allows our clients to efficiently connect with their target audience and increase their brand's presence in the cutthroat world of advertising. Together, we take bold steps to ensure our digital out-of-home campaigns soar to new heights of success.

our
services

Sebastian Lita

Operations & Production Director

With a bold entrepreneurial drive running through his veins, Habib launched his career by establishing Hypermedia in Dubai in 1999, followed by numerous trendsetting projects and companies across the MENA region specializing in a variety of sectors, from Media & Communication all the way to Industrial and Financial Investment.

Over the years, Habib honed a strong background in business development and an extensive insight as a shrewd Marketing and Communication strategist. Through his intricate regional and international connections, Habib has taken many brands to the limelight, earning him a noteworthy reputation as a visionary and innovator in numerous sectors.

Philip started with Hypermedia in 1999, as Co-founder and COO, when the company started establishing the innovation of the in-store business. He supported major growth for the company in developing and expanding into different strategic projects such as Malls, key outdoor locations, and The Dubai Metro. Philip also played a crucial role in developing unique and impactful Digital OOH smart solutions for the emerging digital age.

With more than 25 years of experience in strategic media & advertising in the Mena Region, mainly UAE and KSA, Gerard is an added value for all stakeholders where he plays an integral part in the group’s growth. Gerard holds a BA degree in Marketing and has joined W Group in 2018 to be in charge of maximizing revenues through his regional relations and connections, and to assess in strategic business development projects.

With more than 20 years of progressive experience in finance and operations management with global multi-billion dollar organizations, Khaled has demonstrated impressive ability to streamline business operations that drive growth, improve efficiency and increase bottom-line profit. He is highly qualified in developing and implementing financial controls and processes, with a knack for productivity improvement and change management.

With more than 15 years of experience in Financial Management with International Marketing and Advertising firms. And recognized & awarded the Dentsu Global Financial Controller of the Year and the Extra Mile Achievement Awards. Nader joined Hypermedia as Finance Director in 2020.

With more than 10 years of experience in the media industry, Sebastian has led high-end projects for international brands. As our Production Director, he thrives on delivering remarkable projects by organizing efficient operation practices resulting in flawless delivery.

Daniel established his career in Dubai in 2008 with a strong FMCG retail experience. He began his journey with Hypermedia in 2019, managing the in-store team where he conducts efficient sales approaches, and theoretical support, identifying and growing the retail in-store business with different Key Retail chains across UAE as well as the Gulf region.

After relocating to UAE in 2007, Nassim accumulated 16 years of experience in the OOH media sector. He joined Hypermedia in 2019 and has been successfully leading the Dubai Metro / Outdoor sales team ever since. Nassim spearheads the sales channels and sales team through his sales experience, network, and communication skills.

With more than 8 years of experience in communication, marketing, and event management between Berlin & Beirut, Samara is our Lebanese-German Communication & Partnership Director who is passionate about developing the most efficient relationship with our strategic clients and partners.

After years of experience in managing flagship accounts across numerous industries, Emile jumped over to the Media side and joined Hypermedia in 2021. He is presently piloting the sales team (Malls department), identifying new sales & strategic business opportunities within the Malls network. Emile works closely with the management to better enhance Malls opportunities within the UAE.