• Outdoor

  • Nestled along the vibrant Sheikh Zayed Road, our out-of-home advertising Network stretches across 100+ prime locations, providing an unparalleled opportunity for our clients to connect with a diverse audience. ​

    ​ At the heart of our media ecosystem is our cutting-edge Data Measurement technology, empowering advertisers to craft impactful campaigns that captivate their target audience and ignite sales. With the flexibility inherent in outdoor OOH media, advertisers can unleash their creative prowess, experimenting with eye-catching visuals on billboards or dynamic content on digital displays that can be updated in real-time. The possibilities are endless, as we push the boundaries of innovation in the ever-evolving world of advertising. ​


  • Z Gallery

  • Turning Sheikh Zayed Road into a State-of-the-Art Media Landmark ​

    Hypermedia's latest Out-Of-Home media concept on Sheikh Zayed Road, the "Z Gallery — Art of Media", a network of more than 550 digital and static assets artistically designed to empower brands with a premium media "Art Experience".

    When Hypermedia joined the vision of Dubai's evolution of Sheikh Zayed Road (SZR) in 2001, its mission was to build a world-class Out-Of-Home (OOH) media infrastructure across the city's road to the future: Upscale, modern, and unique. ​ ​

    Three main criteria that Hypermedia adapted in "Z Gallery". A state-of-the-art media ecosystem in the heart of one of the most vibrant cities in the world, transforming Dubai's highway, the SZR that connects the seven emirates, into a 558.4-kilometer-long stretch of a one-of-kind OOH media art exhibition. ​ ​

    It is a new concept of presenting brands as artwork and masterpieces, across an assortment of designs and architecture in outstretched locations to make the most impactful media art exposure.​

    Advertising is a form of art, and "Z Gallery" provides the most artistic displays for businesses to create an impact on the move and connect with their audiences.