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RTA, Hypermedia Grant Sobha Realty Dubai Marina Metro Station Naming Rights
Using smart technologies and digital networks, Sobha Realty Metro Station can serve as the ultimate advertising medium

August 2021

Sobha Realty Metro Station strategic location will enable the brand to reach and engage with its customers directly


Dubai’s Roads and Transport Authority (RTA) partnership with Hypermedia took yet another step forward in their recently signed partnership, with granting the naming rights of the Dubai Marina Metro Station, to Sobha Realty, now to be named the Sobha Realty Metro Station.

The naming rights of this metro station constitutes an investment opportunity for Sobha Realty, as the strategic location of this metro station will enable the brand to reach and engage with its customers directly at the station.

Ibrahim Al Haddad, Director of Commercial and Investment at RTA’s Strategy and Corporate Governance Sector expressed his satisfaction over the signing of this agreement, considering it an important step towards establishing a long term and fruitful business relationship between RTA and Sobha Realty. “This relationship is bound to be a strategic partnership to better serve the public in general, and the business community, in particular,” he noted.

“This partnership is a model of the effective partnership between the public and private sectors. It avails a unique experience to the private sector to launch media campaigns to Dubai visitors and metro riders to familiarise them with brands. Sobha Realty will exclusively benefit from the strategic location of the largest landmark of the city, and equally offer the metro riders a close-up brand experience like no other, thanks to a large array of unprecedented, technologically advanced smart solutions in Dubai Metro,” he commented.

“We are proud to have signed on behalf of the Road and Transportation Authorities (RTA) the Metro Station Naming Right’s agreement with Sobha Realty, a leading property developer in the country. Sobha Realty will attract a wider and more diverse audience and will be able to reach tourists along with residence across Dubai in the most impactful, unique experiential manner and engage with their number one and most important asset: People,” said Habib Wehbi, Chairman and CEO of Hypermedia.

“We are proud to join hands with the Road and Transport Authorities to obtain the naming rights of one of Dubai’s most centrally located metro stations. Sobha Realty metro station, previously known as Dubai Marina metro station, is a bustling hub on the remarkably seamless multi-rail transit network that has for over a decade served countless commuters, offering them immense value and connectivity. At Sobha Realty, we continually strive to deliver quality projects to aspiring homeowners, residents, and expatriates, offering them an exceptional lifestyle,” said PNC Menon, Chairman of Sobha Realty.

Using Hypermedia’s smart technologies and digital networks, Sobha Realty Metro Station can serve as the ultimate advertising medium.

Sobha Realty will be benefiting from a full advertising representation of their brand, along with a wide range of advanced technologies and smart solutions, making room for massive brand awareness and an ideal brand-consumer experience across the metro station.