Meet
the team

Be different, be daring, be anything that will translate your vision into success.

That’s how I grew my first business 26 years ago into W Ventures, a holding operating in a wide variety of industries.

I have always sought entrepreneurial ideas to drive positive change in the world, connecting people with their favorite brands, and marketers with their customers.

Our growth would not have been possible without the support of our strategic partners who believe in our vision, and the immense power of our team, whose hard work, talents and dedication have built the company’s reputation as “Creators of Impact,” and positioned Hypermedia as the experiential modern digital Out-of-Home industry in the UAE since 1999.

Habib Wehbi
Chairman & CEO

The Conquerors

The Aficionados

The Pulse

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Join the Team

Galadari Building | Second Floor

Dubai Internet City, Dubai

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[email protected]

800 4600

HYPERMEDIA | Creators of Impact

Dubai Metro

HAJJ TERMINAL AIRPORT

PRODUCTION FACILITY

REDPEG MIDDLE EAST

Digitall

Dubai Metro network covers 75 km of driverless railway running both underground and aboveground, and operates across 53 stations via the Red Line, Green Line and Route 2020. With an average ridership of over 600,000 per day, Dubai Metro is the leading and preferred means of public transportation in Dubai city. Such setup and prominence make the metro network an ideal OOH platform to engage with an immensely diverse audience in terms of demographics, genders and nationalities, in addition to age groups and income levels.

The Hajj Terminal at King Abdulaziz International Airport in Jeddah is the fourth-ranking terminal in the world. Designed and built to service Hajj and Umrah pilgrimage passengers to the Kingdom, it is open all year round and is one of the busiest terminals in the world with almost 8 million passengers every year covering every conceivable nationality and demographic.

RELY Industries is the largest & most diversified production powerhouse of its kind in the region. The scale and range of in-house facilities is their platform to be the foremost global company in custom fabrication for marketing displays, exhibition and event builds, turnkey retail fit-out and theming setups with operations in UAE, KSA and China.
Visit rely-industries.com

RedPeg Middle East creates extraordinary experiences that delight, inspire and make an instant impact. Established in the US 25 years ago, we are a full-service, independent and award-winning experiential marketing agency, with a MENA headquarters operating from Dubai since 2018. We specialize in the design and execution of brand-engagement experiences, to form meaningful and relevant relationships between brands and audiences through measurable ROI and KPIs.
Visit redpegme.com

Digitall is one of the leading digital and static signage consultants in the Middle East. We are focused on enhancing the shopper experience while ensuring that our brands have a positive ROI-focused digital signage solution. We understand both the technical and operational requirements, to help you create new advertising revenue streams. We design state-of-the-art digital and static signage networks for malls, entertainment venues, restaurants/hotels, exhibitions, outdoor advertising partners and retailers.

OUR STORY

1999

Our journey in the media industry
begins with trolley branding

2003

Establishment of the first in-store
media network in UAE with a
full assortment of media products
that target every part
of the consumer journey

2004

Regional Expansion of our in-store
media presence across
Qatar, Bahrain and Oman

2006

Formation of an elaborate
network of outdoorlamp-post
panels around busy parking
lots and main entrances
of major community centers in UAE

2006

Out of the box branding
opportunities in Virgin
Megastore and Wild Wadi

2006

Media Exposure in
Tecom and Health Care city

2008

Partnership with Rotana

2009

Exclusive advertising partnership
with Hajj Terminal
in King Abdulazziz International Airport,
and the largest mall
in Mecca - Abraj Al Bait Mall

2011

Exclusive partnership
with Dubai Mall

2014

MOE

2014

Establishment of an elaborate
in-mall media network
in Yas Mall and Majid Al Futtaim Mall

2018

WVentures Holding acquires
a majority stake in Hypermedia

2018

In-store digitization
through interactive
and innovative digital solutions

2019

Coverage of outdoor
prime locations

2020

Metro

Habib wehbi
Chairman & CEO

phillip matta
Chief Operating Officer

Khaled El Far
Chief Financial Officer

GERARD RUSTOM
Chief Revenue Officer / MD

nader salloum
Finance Director

Nassim Habib
Head of Sales (Metro & Outdoor)

Emile Salloum
Head of Sales (Malls)

Samara Abou Saada
Communication & Partnership Director

daniel khalil
Head of Sales (In-store)

Sebastian Lita
Operations & Production Director

With a bold entrepreneurial drive running through his veins, Habib launched his career by establishing Hypermedia in Dubai in 1999, followed by numerous trendsetting projects and companies across the MENA region specializing in a variety of sectors, from Media & Communication all the way to Industrial and Financial Investment.

Over the years, Habib honed a strong background in business development and an extensive insight as a shrewd Marketing and Communication strategist. Through his intricate regional and international connections, Habib has taken many brands to the limelight, earning him a noteworthy reputation as a visionary and innovator in numerous sectors.

Philip started with Hypermedia in 1999, as Co-founder and COO, when the company started establishing the innovation of the in-store business. He supported major growth for the company in developing and expanding into different strategic projects such as Malls, key outdoor locations, and The Dubai Metro. Philip also played a crucial role in developing unique and impactful Digital OOH smart solutions for the emerging digital age.

With more than 25 years of experience in strategic media & advertising in the Mena Region, mainly UAE and KSA, Gerard is an added value for all stakeholders where he plays an integral part in the group’s growth. Gerard holds a BA degree in Marketing and has joined W Group in 2018 to be in charge of maximizing revenues through his regional relations and connections, and to assess in strategic business development projects.

With more than 20 years of progressive experience in finance and operations management with global multi-billion dollar organizations, Khaled has demonstrated impressive ability to streamline business operations that drive growth, improve efficiency and increase bottom-line profit. He is highly qualified in developing and implementing financial controls and processes, with a knack for productivity improvement and change management.

With more than 15 years of experience in Financial Management with International Marketing and Advertising firms. And recognized & awarded the Dentsu Global Financial Controller of the Year and the Extra Mile Achievement Awards. Nader joined Hypermedia as Finance Director in 2020.

With more than 10 years of experience in the media industry, Sebastian has led high-end projects for international brands. As our Production Director, he thrives on delivering remarkable projects by organizing efficient operation practices resulting in flawless delivery.

Daniel established his career in Dubai in 2008 with a strong FMCG retail experience. He began his journey with Hypermedia in 2019, managing the in-store team where he conducts efficient sales approaches, and theoretical support, identifying and growing the retail in-store business with different Key Retail chains across UAE as well as the Gulf region.

After relocating to UAE in 2007, Nassim accumulated 12 years of experience in the OOH media sector. He joined Hypermedia in 2019 and has been successfully leading the Dubai Metro / Outdoor sales team ever since. Nassim spearheads the sales channels and sales team through his sales experience, network, and communication skills.

With more than 8 years of experience in communication, marketing, and event management between Berlin & Beirut, Samara is our Lebanese-German Communication & Partnership Director who is passionate about developing the most efficient relationship with our strategic clients and partners.

After years of experience in managing flagship accounts across numerous industries, Emile jumped over to the Media side and joined Hypermedia in 2021. He is presently piloting the sales team (Malls department), identifying new sales & strategic business opportunities within the Malls network. Emile works closely with the management to better enhance Malls opportunities within the UAE.