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W Group at The Marketing Society: Changemakers in the DOOH Media Landscape

Dubai, UAE
November 2022

Ghada El-Kari and Philip Matta speaking at the Marketing Society Conference


W Group took the stage at The Marketing Society’s UAE 2022 Conference: Changemakers Ignite.

During a session at the Coca-Cola Arena in Dubai, Group COO Philip Matta and CMO Ghada El-Kari talked about 'Changemakers in the DOOH Media Landscape’, emphasizing the phenomenal transformation arising in the DOOH Media industry over the last few years, and the future of the said landscape, which will inevitably be empowered by data.

“The aim is to give marketers the flexibility of being more creative in OOH, to make their campaigns more engaging, memorable, measurable, and impactful.”, said Philip Matta, on creating the perfect DOOH Smart Experience.